Back in the early days of the smartphone and when instant messenger services like WhatsApp were growing in popularity, carriers were struggling with what to do. This is because with these messenger services, users slowly stopped sending SMS which used to cost money. However, fast forward to today and the landscape is looking very different.
In fact, T-Mobile seems to be embracing these changes as the company has announced that they will soon make the transition where Google’s Messages will soon become the new default SMS app/service for Android users. Assuming that other carriers adopt similar practices, it could be Android’s answer to Apple’s iMessage.
📷 Send + receive better quality photos + videos
💬 Chat over Wifi or data
👥 Share reactions + enjoy more dynamic group chats
— Android (@Android) March 29, 2021
According to Hiroshi Lockheimer, Senior Vice President of Platforms and Ecosystems at Google, “This is a win for Android users and an even greater win for the Android ecosystem. T-Mobile and Google have been working together to champion Android since the very beginning with the launch of the T-Mobile G1 in 2008. We’re taking what has already been a long and very successful relationship, and building on it to bring Android customers even more features and services.”
The carrier also announced that in addition to making Messages by Google the default SMS app on phones sold through its network, they will also be using YouTube TV as its TV service instead of their own branded one.