More than 40,000 Jamboree members, photos of Korea experiences on social media… The tourism industry expects large-scale promotional effects

Jamboree members toured Gyeongbokgung Palace, Namsan Mountain, and

Blue House City Tour Scout delegation uploaded Seoul tour photos to the official SNS Tourism industry “Publicity effect to publicize Korea beyond Saemangeum” He has moved to his dorm and is continuing his activities. The British scouts, with 4,300 participants, the largest number of participants at this year’s Saemangeum Jamboree, toured Gyeongbokgung Palace in Seoul and elsewhere, took a night view tour on a city tour bus, and also visited Namsan Mountain and the Blue House.

# The American scout delegation, who retired early from the Saemangeum Jamboree camp on the 6th, moved to the US military base in Pyeongtaek, and is enjoying domestic tourism by visiting Hyeonchungsa Temple, the Chungmugong Yi Sun-sin토토사이트 Memorial Hall, Korean Folk Village, and the National Aviation Museum.

#About 5,200 scout delegations who retired early from the Saemangeum campsite participated in the mud festival held at Daecheon Beach in Boryeong, Chungcheongnam-do on the 9th. Members from 10 countries, including Brazil, Nigeria, and Romania, enjoyed a mud festival and bathing along with K-pop music.

As more than 40,000 World Scout Jamboree participants left Saemangeum to experience Korean culture from all over the country, including Seoul, Gyeonggi, and Incheon, and other metropolitan areas, the travel industry is smiling. There is an expectation that foreigners in their teens and 20s who are proficient in SNS can post online posts while touring Korea and create national publicity effects


A representative country is the UK. The British scout delegation’s official SNS (@ UKcontingent ) has been posting images of them touring downtown Seoul since the 7th.

Eighteen posts were posted, including watching a professional soccer K- League match or taekwondo performance, touring downtown Seoul such as Gangnam, Hongdae, and Gwanghwamun, and visiting the War Memorial of Korea and Olympic Park. The total number of likes on the posts reached 10,700. On the official social media (@ UScontingent

) of the US Scout delegation, from the 7th, pictures of them touring downtown areas such as COEX in Seoul, as well as various museums and botanical gardens, were posted. The number of likes on 19 posts reaches 2000. In addition, ‘ WSJ2023’ , ‘ WSJ 2023 ‘, a hashtag (#) meaning the 2023 Saemangeum 25th World Scout Jamboree

Korea’, etc. , and there are more than 10,000 SNS posts uploaded with hashtags such as Scout Jamboree .

Kim Byung-sam, secretary general of the Korea Tourism Association, said, “If the members had only camped in Saemangeum, they would have posted a camping experience post on social media , but there would have been no opportunity to publicize the various tourism resources and culture of our country.”

He emphasized, “Seoul is a world-class tourist destination with a good walking tour environment, free communication, and sufficient capacity to accommodate foreigners.

An official from the Korea Travel Association said, “The most important thing in the travel industry is word of mouth.” “Since the Jamboree participants are young, it is expected that the publicity effect will be great as they share their experiences online through SNS .”

He said, “No matter how it started, it will be an opportunity for students who have the opportunity to visit various tourist spots in Korea to come back to Korea when they are older.”

Another official from the travel company also said, “ SNSis a good way to quickly expose Korean tourism content to a large number of people,” he said. “It is a profitable situation for inbound travel operators.”

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